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Special Collections and University Archives, Virginia Tech
Special Collections and University Archives, University Libraries (0434)560 Drillfield Drive
Newman Library, Virginia Tech
Blacksburg, Virginia 24061
Business Number: 540-231-6308
specref@vt.edu
URL: http://spec.lib.vt.edu
Adrienne Glenney, Student Assistant and Kira A. Dietz, Archivist
Administrative Information
Use Restrictions
Permission to publish material from the J.H. Filbert Inc. Collection must be obtained from Special Collections, Virginia Tech.
Access Restrictions
Collection is open for research.
Preferred Citation
Researchers wishing to cite this collection should include the following information: J.H. Filbert Inc. Collection, Ms2013-061, Special Collections, Virginia Tech, Blacksburg, Va.
Acquisition Information
This collection was purchased by Special Collections in 2013.
Processing Information
The processing, arrangement, and description of the J.H. Filbert Inc. Collection was completed in September 2013.
Historical Note
J.H. Filbert Inc. was founded by John H. Filbert. In 1917, John Filbert died. His wife, Martha Filbert (the namesake for Mrs. Filbert's Margarine) then succeeded him as president of the company until her death in 1954. In 1979, J.H. Filbert Inc. invented I Can't Believe It's Not Butter! They were acquired by the Unilever company in 1986.
Scope and Content
This collection includes coupons, displays, packaging, promotional materials and distribution materials for Mrs. Filbert's Margarine and Mrs. Filbert's salad spreads and mayonnaise. Some of the items are dated 1958, suggesting the remainder of the collection dates from the late 1950s.
Arrangement
This collection is organized in folders by product.
Subjects and Indexing Terms
- Advertisements
- History of Food and Drink
- J. H. Filbert, Inc (1917-1986)