McCormick & Co. Advertising Collection McCormick & Co. Advertising Collection, 1905 Ms.2011.079

McCormick & Co. Advertising Collection, 1905 Ms.2011.079


Special Collections and University Archives, Virginia Tech

Special Collections and University Archives, University Libraries (0434)
560 Drillfield Drive
Newman Library, Virginia Tech
Blacksburg, Virginia 24061
Business Number: 540-231-6308

Andrea Ledesma, Student Assistant, and Kira A. Dietz, Archivist

Special Collections and University Archives, Virginia Tech
McCormick & Co. Advertising Collection, 1905
0.1 Cubic Feet, 1 Folder
McCormick & Co. (Baltimore, Md.)
English .
The collection consists of a letter, booklet, and circular addressed to McCormick & Co. distributors in 1905. All three items address a change in advertising and/or updates on spice markets.

Administrative Information

Use Restrictions

Permission to publish material from the McCormick & Co. Advertising Collection must be obtained from Special Collections, Virginia Tech.

Access Restrictions

Collection is open for research.

Preferred Citation

Researchers wishing to cite this collection should include the following information: McCormick & Co. Advertising Collection, Ms2011-079, Special Collections, Virginia Polytechnic Institute and State University, Blacksburg, Va.

Acquisition Information

Special Collections at Virginia Tech purchased the McCormick & Co. Advertising Collection in August 2011.

Processing Information

The processing, arrangement, and description of the McCormick & Co. Advertising Collection was completed in September 2011.

Biographical Note

Willoughby M. McCormick of Baltimore, Md started McCormick & Co. in 1889. Initially producing flavor extract and syrups, McCormick acquired a Philadelphia spice company in 1896 and later established its own New York City export office. By 1915, company headquarters returned to Baltimore.

Today the company owns several brands including Old Bay, Simply Asia, and Zatarans. Currently, Gordon M. Stetz, Jr., is the CFO and Executive Vice President.

Additional information can be found online at:

Scope and Content

The collection consists of three components: one letter and an accompanying cut-out, one booklet, and one circular letter.

The letter and accompanying cut-out (March 8, 1905) are addressed to Hull and Staley of Marion, Va. In response to the two men's letter—which is not part of the collection—McCormick awarded them new "attractive advertising manner." One such item—a brass clock premium—was included in cut-out form.

The McCormick booklet from February 23, 1905 summarized market activity for various spices. McCormick failed to list the spices in any particular order, yet the list remained comprehensive. The market summaries themselves are also succinct in detailing prices, stocks, and favorable selling conditions.

The circular letter dates back to March 4, 1905. Within it, McCormick & Co. notified their employees of an upcoming change in packaging. Specifically, starting on March 15th of that year, "3 doz. 2 oz sample packages" replaced the "1/2 dozen extra packages of Jockey Animal Food" in order to increase revenue. McCormick offered its employees personalized advertising material, as well.


The collection is arranged by material type.

Subjects and Indexing Terms

  • History of Food and Drink

Container List

folder 1
Letter to Hull and Staley of Marion, Va.
folder 1
Circular Letter
folder 1
McCormick Booklet