Ballard and Ballard Company Collection

A Guide to the Ballard and Ballard Company Collection, c.1925, n.d. Ms.2010.032


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Special Collections and University Archives, Virginia Tech

Special Collections and University Archives, University Libraries (0434)
560 Drillfield Drive
Newman Library, Virginia Tech
Blacksburg, Virginia 24061
specref@vt.edu
URL: http://spec.lib.vt.edu

Carmen Boggs-Parker

Repository
Special Collections and University Archives, Virginia Tech
Identification
Ms.2010.032
Title
Ballard and Ballard Company Collection,c.1925, n.d.
Quantity
0.3 Cubic Feet, 1 box
Creator
Ballard and Ballard Company (1880-1951) (Louisville, KY)
Language
The material in the collection is in English.
Abstract
The collection includes a string of cardboard cut-out advertisements for Ballard's Obelisk Flour and a booklet with recipes and cooking tips from the Ballard and Ballard Company. In addition, it has a small pocket mirror with an advertisement on the back.

Administrative Information

Conditions Governing Reproduction and Use

The copyright status of this collection is unknown. Copyright restrictions may apply. Contact Special Collections and University Archives for assistance in determining the use of these materials. Reproduction or digitization of materials for personal or research use can be requested using our reproduction/digitization form: http://bit.ly/scuareproduction. Reproduction or digitization of materials for publication or exhibit use can be requested using our publication/exhibition form: http://bit.ly/scuapublication. Please contact Special Collections and University Archives (specref@vt.edu or 540-231-6308) if you need assistance with forms or to submit a completed form.

Conditions Governing Access

Collection is open to research.

Preferred Citation

Researchers wishing to cite this collection should include the following information: [identification of item], [box], [folder], William J. Moore Letters, Ms2010-031, Special Collections and University Archives, Virginia Tech, Blacksburg, Va.

Source of Acquisition

The Ballard and Ballard Company Collection was purchased by Special Collections in 2010. An additional item was purchased in 2015.

Processing Information

The processing, arrangement and description of the Ballard and Ballard Company Collection commenced and was completed in June 2010. Additional processing was completed in July 2017.


Historical Note

Ballard and Ballard Company, also known as Ballard's Obelisk Flour and Ballard Mills, was founded by Samuel Thruston Ballard and Charles T. Ballard in Louisville, Kentucky in 1880. Ballard and Ballard was purchased by the Pillsbury Company in 1951.

Scope and Contents

The collection includes a string of cardboard cut-out advertisements and a booklet titled, "It's Ballard that's Enough."

The cardboard advertisements consist of five panels, attached to a hanging string. The exterior panels imitate small cloth flour bags imprinted with the company seal and promote Ballard's flour with the phrases, "Bread Is the Staff Of Life Therefore Have it Good" and "Ballard's Obelisk Flour Always Reliable." The second and fourth panels feature a colorful cherry pie and the phrase, "Use Ballard's Obelisk Flour." The center panel is double the size of the end panels and features the company seal and a chocolate cake on a reproduced cloth flour bag. The front of the panels are done in recto color by the American Lithography Company of New York, and the back of the panels are printed in black and white and present the phrases, "Use Ballard's Obelisk Flour", "Ballard's Obelisk Flour", "Ballard's Obelisk the Kind of Flour that Encourages Home Baking", and "A Valuable Premium Ticket in Every Sack of Ballard's Obelisk Flour."

The booklet contains recipes and cooking tips from the Presidents and Directors of the General Federation of Women's Clubs of all fifty states and the District of Columbia. The booklet includes chapters on The Housewife Problem; Breads and Biscuits; Sensible Salads and Desserts; Thrift Suggestions; Cakes and Cookies; Pies, Puddings, and Pastries; Selection and Cooking of Meats; Meats; Economical Uses of Fats; Thrifty Meatless Recipes; Table Laid for Formal Dinner; Home Canning; Canning of Fruit; Time Table for Canning Vegetables; Vegetables and Fruit Drying; and Miscellaneous Tables.

In addition, it has a small pocket mirror with an advertisement for the company on the back.

Arrangement

The collection is arranged by material type.

Subjects and Indexing Terms

  • History of Food and Drink

Rights Statement for Archival Description

The guide to the William J. Moore Letters by Special Collections and University Archives, Virginia Tech, is licensed under a CC0 (https://creativecommons.org/share-your-work/public-domain/cc0/).

Container List

box 1
Panels, booklet
c.1925
box 1
Pocket mirror with advertisement on the verso
Sample images