A Guide to the National Biscuit Company Package Catalog, c.1930s? National Biscuit Company Package Catalog Ms2017-019

A Guide to the National Biscuit Company Package Catalog, c.1930s?

A Collection in
Special Collections
Collection Number Ms2017-019


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Special Collections, Virginia Tech

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©2017 By Virginia Tech. All rights reserved.

Processed by: Kira A. Dietz, Archivist, Special Collections

Repository
Special Collections, Virginia Tech, Blacksburg, Va.
Collection Number
Ms2017-019
Title
National Biscuit Company Package Catalog, c.1930s
Physical Characteristics
0.3 Cubic Feet 1 box
Creator
National Biscuit Company
Language
English
Abstract
The collection contains a single package catalog for the National Biscuit Company. Although the catalog is not dated, one item is from June 1931, suggesting the catalog is from about that time. It includes labels for more than forty crackers, cookies, and other snack items, and the back pages include sample display racks for stores.

Administrative Information

Access Restrictions

The collection is open for research.

Use Restrictions

Permission to publish material from National Biscuit Company Package Catalog must be obtained from Special Collections, Virginia Tech.

Preferred Citation

Researchers wishing to cite this collection should include the following information: National Biscuit Company Package Catalog, Ms2017-019, Special Collections, Virginia Tech, Blacksburg, Va.

Acquisition Information

The National Biscuit Company Package Catalog was purchased by Special Collections in March 2017.

Processing Information

The processing, arrangement, and description of the National Biscuit Company Package Catalog was completed in June 2017.


Historical Note

Founded in 1898, the National Biscuit Company was the product of a merger among the American Biscuit and Manufacturing Company, the New York Biscuit Company, and the United States Baking Company. The new conglomerate consisted of one hundred-fourteen bakeries across the United States and was headquartered in New York City.

Though the name "Nabisco" was first used as the name for a specific product introduced in 1901 (a sugar wafer), and was used within the company at least as early as the 1930s (likely sooner), the corporate name was not shortened to Nabisco, Inc. until 1971.

In 1981, Nabisco merged with Standard Brands, Inc., which later became part of R. J. Reynolds. It has since become part of several more mergers and separations. It is currently a subsidiary of Mondelēz International.

Scope and Content

The collection contains a single package catalog for the National Biscuit Company. Although the catalog is not dated, one item is from June 1931, suggesting the catalog is from about that time. It includes labels for more than forty crackers, cookies, and other snack items, and the back pages include sample display racks for stores.

Related Material

Culinary Pamphlet Collection (Ms2011-002), especially Box 2, Folder 42. Finding aid available online.
National Biscuit Company Salesman's Collection (Ms2017-017). Finding aid available online.
National Biscuit Company Photograph (Ms2017-018). Finding aid available online.


Index Terms

    Genre and Form Terms:

  • Advertisements
  • Subjects:

  • History of Food and Drink
  • Corporate Names:

  • National Biscuit Company

Contents List

Box 1
Catalog, c.1930s