A Guide to the LactAid, Inc., Collection, 1984, n.d. LactAid, Inc., Collection Ms2011-008

LactAid, Inc., Collection, 1984, n.d.

A Collection in
Special Collections
Collection Number Ms2011-008


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© 2010 By Virginia Polytechnic Institute and State University. All rights reserved.

Processed by: Sarah R. Olney, Student Assistant, Special Collections

Repository
Special Collections, Virginia Polytechnic Institute and State University, Blacksburg, Va.
Collection Number
Ms2011-008
Title
LactAid, Inc., Collection, 1984, n.d.
Physical Characteristics
0.1 cu. ft. 1 folder
Creator
LactAid, Inc.
Language
English
Abstract
The collection contains a promotional folder from LactAid, Inc., including information on products and samples.

Administrative Information

Access Restrictions

Collection is open for research.

Use Restrictions

Permission to publish material from LactAid, Inc., Collection must be obtained from Special Collections, Virginia Tech.

Preferred Citation

Researchers wishing to cite this collection should include the following information: LactAid, Inc., Collection, Ms2011-008, Special Collections, Virginia Polytechnic Institute and State University, Blacksburg, Va.

Acquisition Information

LactAid, Inc., Collection was purchased by Special Collections in 2010.

Processing Information

The processing, arrangement, and description of the LactAid, Inc., Collection was completed in January 2011.


Historical Note

With an estimated one third to the population having some form of lactose intolerance, LactAid, Inc., came up with a product that would allow for this part of the population to still continue drinking and eating milk products. In the 1950s, they looked into the addition of enzymes to milk as a way to modify the lactose. In 1974, The SugarLo Company (progenitor of Lactaid, Inc.), obtained an exclusive license for the K. marxianus Var. lactis lactase enzyme.

The product was first offered to the public in a single-dose pack to break down 70% of the enzyme. The powder dose pack was phased out in 1981 in favor of the sterile liquid form, a product that cost the consumer about 5 cents a glass at the time. Later, the company introduce the milk already treated, in chocolate, nonfat, 1%, 2%, or calcium-fortified. From there, more products were brought to the consumer- cottage cheese, American Cheese, lactase capsules, and Dairy-Ease chewable tablets.

Additional information about the company is available on the website: http://www.lactaid.com/.

Scope and Content Note

The collection contains a promotional folder from LactAid, Inc., including information on products. Located within the folder is the boxes for the tablets, milk cartons and mock-up drawings of the wrappers for the cheese products. There are advertisements for companies to have in their stores, pamphlets on how the product is the answer to your problems, and store price suggestions. Also included in the folder is a sample of the product.

Arrangement

The collection is in its original order.

Index Terms

    Subjects:

  • History of Food and Drink

Contents List

Folder 1
Flyers, samples, and forms, 1984, n.d.