A Guide to the Ballard and Ballard Company Collection, c.1925, n.d. Ballard and Ballard Company Collection Ms2010-032

A Guide to the Ballard and Ballard Company Collection, c.1925, n.d.

A Collection in
Special Collections
Collection Number Ms2010-032


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©2010By Virginia Tech. All rights reserved.

Processed by: Carmen Boggs-Parker, Special Collections

Repository
Special Collections, Virginia Tech, Blacksburg, Va.
Collection Number
Ms2010-032
Title
Ballard and Ballard Company Collection, c.1925, n.d.
Physical Characteristics
0.3 Cubic Feet 1 box
Creator
Ballard and Ballard Company (1880-1951) (Louisville, KY)
Language
English
Abstract
The collection includes a string of cardboard cut-out advertisements for Ballard's Obelisk Flour and a booklet with recipes and cooking tips from the Ballard and Ballard Company. In addition, it has a small pocket mirror with an advertisement on the back.

Administrative Information

Access Restrictions

Collection is open to research.

Use Restrictions

Permission to publish material from the Ballard and Ballard Company Collection must be obtained from Special Collections, Virginia Tech.

Preferred Citation

Researchers wishing to cite this collection should include the following information: Ballard and Ballard Company, Ms2010-032, Special Collections, Virginia Tech, Blacksburg, Va.

Acquisition Information

The Ballard and Ballard Company Collection was purchased by Special Collections in 2010. An additional item was purchased in 2015.

Processing Information

The processing, arrangement and description of the Ballard and Ballard Company Collection commenced and was completed in June 2010. Additional processing was completed in July 2017.


Historical Information

Ballard and Ballard Company, also known as Ballard's Obelisk Flour and Ballard Mills, was founded by Samuel Thruston Ballard and Charles T. Ballard in Louisville, Kentucky in 1880. Ballard and Ballard was purchased by the Pillsbury Company in 1951.

Scope and Content

The collection includes a string of cardboard cut-out advertisements and a booklet titled, "It's Ballard that's Enough."

The cardboard advertisements consist of five panels, attached to a hanging string. The exterior panels imitate small cloth flour bags imprinted with the company seal and promote Ballard's flour with the phrases, "Bread Is the Staff Of Life Therefore Have it Good" and "Ballard's Obelisk Flour Always Reliable." The second and fourth panels feature a colorful cherry pie and the phrase, "Use Ballard's Obelisk Flour." The center panel is double the size of the end panels and features the company seal and a chocolate cake on a reproduced cloth flour bag. The front of the panels are done in recto color by the American Lithography Company of New York, and the back of the panels are printed in black and white and present the phrases, "Use Ballard's Obelisk Flour", "Ballard's Obelisk Flour", "Ballard's Obelisk the Kind of Flour that Encourages Home Baking", and "A Valuable Premium Ticket in Every Sack of Ballard's Obelisk Flour."

The booklet contains recipes and cooking tips from the Presidents and Directors of the General Federation of Women's Clubs of all fifty states and the District of Columbia. The booklet includes chapters on The Housewife Problem; Breads and Biscuits; Sensible Salads and Desserts; Thrift Suggestions; Cakes and Cookies; Pies, Puddings, and Pastries; Selection and Cooking of Meats; Meats; Economical Uses of Fats; Thrifty Meatless Recipes; Table Laid for Formal Dinner; Home Canning; Canning of Fruit; Time Table for Canning Vegetables; Vegetables and Fruit Drying; and Miscellaneous Tables.

In addition, it has a small pocket mirror with an advertisement for the company on the back.

Arrangement

The collection is arranged by material type.


Index Terms

    Subjects:

  • History of Food and Drink

Contents List

Box 1
Panels, booklet, c.1925
Box 1
Pocket mirror with advertisement on the verso